Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that...
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Creating Meta Descriptions that Google “Sees”
How does Google want you to create meta descriptions? When you are searching for a product or service on Google, have you noticed that for...
Prioritizing Conversion Rate Optimization (CRO)
Optimize your webpages to drive potential customers to the content and features that matter and start getting the results your...
Essential Elements of a Professional-Level Website
By: Soren C. Adams | VP of Business Development | Sapient eCommerce Features and Functionalities of a Professional-Level Website Aesthetics Inspire...
Why Your Small Businesses Needs a Modern Website Design
BLOG Custom Web Design When you own a small business, it can be a challenge to generate public interest for your products and services. Advertising...
The Stages of Potential Customer Search
Not all searches entered into Google or other search engines are equal. There are several important categories of searches that Internet...
How to Choose the Right Keywords for Your Website
Choosing the right keywords for your website is not as daunting as you might think. All it requires is some reverse engineering. The whole point of...
How Construction Equipment Rental Companies Cash in on E-commerce
While e-commerce can initially seem threatening for commercial and industrial machinery and construction equipment rental companies, dealers, OEMs,...
What Are the Elements of a Professional-level Dental Website?
I. Easy Navigation 94% believe easy navigation is the most important website feature. For patients seeking information, it is frustrating...
Keyword Research and Strong Meta Header Tags & Meta Descriptions
If your website is not attracting the amount of traffic you’d like, a lack of keyword research and lack of or poorly written and organized Meta Data...