{"id":1741,"date":"2022-03-29T13:16:04","date_gmt":"2022-03-29T17:16:04","guid":{"rendered":"https:\/\/ten30media.com\/sapnew\/?p=1741"},"modified":"2022-03-29T13:16:04","modified_gmt":"2022-03-29T17:16:04","slug":"how-to-implement-a-local-seo-strategy","status":"publish","type":"post","link":"https:\/\/ten30media.com\/sapnew\/how-to-implement-a-local-seo-strategy\/","title":{"rendered":"How to Implement a Local SEO Strategy"},"content":{"rendered":"

How to Implement a Local SEO Strategy<\/span><\/h2>\n
\"Smartphone

How to Implement a Local SEO Strategy<\/p><\/div>\n

15 minute read<\/h5>\n

Understanding the elements of local SEO and implementing them are two totally different things. Here are a few actionable practices.<\/span><\/h3>\n

1. Creating a Google My Business Profile<\/span><\/h3>\n
\"Google

Google My Business Listing for Local SEO<\/p><\/div>\n

Creating your Google My Business Profile should be a top priority for every small business. Why? They hold the most weight in how customers will view your business and how to find you. Let\u2019s take a look at an example to better understand this principle.<\/span><\/h2>\n

Assume that someone interested in creating a local search engine optimization strategy is running a computer repair services business in West Palm Beach, Florida. The company is called ABC Computer Repair Services. The idea behind the strategy is to appear on the search engine results page (SERP) when customers search for phrases like\u00a0<\/span>computer repair shops near me, computer repair in West Palm Beach, ABC Computer Repair Services phone number,\u00a0<\/i>and other similar phrases.<\/span><\/h2>\n

These phrases, however, are optimized for better placements because Google will display results from Google My Business as a card-like result toward the top. This is known by experts as Service in Locations, or SiLs The idea here is to create phrases in this type of format by combining the products or services a company offers with important keywords. A great way to search for ideas is to visit<\/span>\u00a0Google<\/span><\/a>\u00a0directly and enter some of the aforementioned phrases (but tailored to your business). Google will generate an autocomplete for suggested searches.<\/span><\/h2>\n

2. Begin Your Keyword Research<\/span><\/h2>\n

An additional tool that can provide insight as to what others are using and how they rank is to research phrases and words using Google\u2019s<\/span>\u00a0Keyword Planner Tool<\/span><\/span><\/a>. The tool is highly effective not only in looking at search volume but also in generating possible alternatives. The tool is free to use and should be in the arsenal of items that every person looking to perform local SEO has at their disposal. You can also search online for countless tools that analyze how competitors rank using specific keywords. Try this with similar businesses in other geographical areas. This will give an idea of which words are important.<\/span><\/h3>\n

3. Optimize for Other Search Engines<\/span><\/h2>\n

Local SEO\u2014 and pretty much any SEO\u2014is centered around Google. Therefore, interested parties need to use all resources that Google provides, including Google My Business. Make use of the similar tools provided by Bing Local and Apple Maps. Complete NAP and citations as indicated at the beginning of the article. Keep in mind that these are critical to ranking high in local searches, so take your time and ensure that the information is complete and updated.\u00a0<\/span><\/h2>\n

4. On-Page Optimization for Small Business Owners<\/span><\/h2>\n

Once citations and NAP have been set up, the business should continue the progress of optimizing for local results by\u00a0<\/span>creating landing pages for each location the business may have<\/span>. For example, our West Palm Beach computer store could create pages like<\/span><\/h2>\n

yourdomain.com\/westpalmbeach\u00a0<\/i>and\u00a0yourdomain.com\/jupiter<\/i>. These should be location-specific landing pages. Do not create the same landing page using different keywords or terms, as Google will catch on and penalize the company.<\/span><\/h2>\n

Google\u2019s latest update uses geo-tracking to infer the location of the company. Therefore, a businesses\u2019 primary location should be optimized on the home page. This means that name, address, and phone number should be displayed on the main page along with an embedded Google Map. Other relevant information that can increase the visibility locally includes reviews and testimonials and relevant markup.<\/span><\/span><\/h2>\n

6. Updating existing content<\/span><\/h2>\n

As you update content throughout your site, keep in mind that you should also update your title tags and meta descriptions to reflect your local keyword research. Depending on the number of pages this can take a great deal of time, but there are tools that can make the process easier.<\/span><\/span><\/h2>\n

5. Building Backlinks<\/span><\/h2>\n

After the site has been optimized for location, the organization should focus on link signals and developing a link-building strategy. Most small businesses opt for SEO companies to perform their backlink efforts, but you don\u2019t have to.<\/span><\/span><\/h2>\n

Continuing with the example of a computer services business, the company can create useful local resources that are valuable to those needing services. For example, the business can create a quick guide to fix the most common computer viruses. Make sure that the location is mentioned naturally<\/strong> <\/em>in the text of the guide. Along with this quality content, engage in link building by creating guest blog posts. These are among the best ways to obtain a high-quality link.<\/span><\/span><\/h2>\n

Local SEO & Small Business SEO FAQs<\/span><\/h2>\n

Still have questions regarding local search rankings? We have answers<\/a>.<\/span><\/h2>\n

What is local SEO vs SEO?<\/span><\/h2>\n

When it comes to optimizing your website for Google, there are two main schools of thought: local SEO and global SEO. Both have their own benefits and drawbacks, so it\u2019s important to understand the key differences before you start any optimization campaigns.<\/span><\/span><\/h2>\n

Local SEO is all about optimizing your website for specific geographic locations. This might include optimizing your website for specific keywords that are relevant to your location or adding local business listings to your website. The goal of local SEO is to make your website more visible to local searchers.<\/span><\/span><\/h2>\n

SEO, on the other hand, is about optimizing your website for global search. This might include optimizing your website for keywords that are relevant to your business, but not necessarily location-specific. The goal of SEO is to make your website more visible to global searchers.<\/span><\/span><\/h2>\n

There are pros and cons to both local SEO and global SEO. With local SEO, you can target specific geographic locations and potentially get more traffic from local searchers. However, global SEO can reach a larger audience and potentially generate more leads and sales.<\/span><\/span><\/h2>\n

Ultimately, the best approach for your business depends on your specific goals and target market. If you\u2019re not sure which approach is best for you, contact a local SEO expert for help.<\/span><\/span><\/h2>\n

How much should a small business pay for SEO?<\/span><\/h2>\n

Small businesses should budget around $1,000 \u2013 $3,000 per month for SEO services, depending on the competitiveness of their industry and the size of their website. Larger businesses may need to budget more for SEO services, while smaller businesses may be able to get away with spending less. Ultimately, the goal is to have your website show up as one of the top results in a search engine for relevant keywords and phrases.<\/span><\/span><\/h2>\n

How long does local SEO take to work?<\/h2>\n

It can take a while for local SEO to take effect, depending on the competitiveness of your industry and the strength of your competition. Generally, though, you should start to see results in the form of increased website traffic and leads within six to twelve months.<\/h3>\n

How do I set up a Google My Business Lists?<\/h3>\n

Setting up a Google My Business Lists is a great way to keep track of your business locations and hours. To create a listing, follow these steps:<\/h3>\n
    \n
  1. \n

    Sign into your Google My Business account.<\/h3>\n<\/li>\n
  2. \n

    Click the Locate Business button.<\/h3>\n<\/li>\n
  3. \n

    Click the blue Add link in the Lists section.<\/h3>\n<\/li>\n
  4. \n

    Enter a name for your list and click Create.<\/h3>\n<\/li>\n
  5. \n

    To add a business location to your list, click the Add link next to the business name.<\/h3>\n<\/li>\n
  6. \n

    Remove a business location from your list by clicking the Remove link next to the business name.<\/h3>\n<\/li>\n
  7. \n

    To change the order of your list, drag and drop the business locations.<\/h3>\n<\/li>\n
  8. \n

    Edit the information for a business location by clicking the Edit link.<\/h3>\n<\/li>\n
  9. \n

    To delete a business location from your list, click the Delete link.<\/h3>\n<\/li>\n<\/ol>\n