{"id":1966,"date":"2022-06-13T17:04:04","date_gmt":"2022-06-13T21:04:04","guid":{"rendered":"https:\/\/ten30media.com\/sapnew\/?p=1966"},"modified":"2022-06-13T17:04:04","modified_gmt":"2022-06-13T21:04:04","slug":"keyword-research-and-strong-meta-header-tags-meta-descriptions","status":"publish","type":"post","link":"https:\/\/ten30media.com\/sapnew\/keyword-research-and-strong-meta-header-tags-meta-descriptions\/","title":{"rendered":"Keyword Research and Strong Meta Header Tags &#038; Meta Descriptions"},"content":{"rendered":"<p>If your website is not attracting the amount of traffic you\u2019d like, a lack of keyword research and lack of or poorly written and organized Meta Data is the usual suspect.<\/p>\n<ol>\n<li>Meta Data<\/li>\n<li>Title Tags<\/li>\n<li>Header Tags<\/li>\n<li>Meta Descriptions<\/li>\n<\/ol>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1973 size-full\" src=\"https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/Meta-Tags_Image1.jpg\" alt=\"\" width=\"940\" height=\"788\" srcset=\"https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/Meta-Tags_Image1.jpg 940w, https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/Meta-Tags_Image1-300x251.jpg 300w, https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/Meta-Tags_Image1-768x644.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<p>The first step in driving traffic to your website is to conduct thorough keyword research based on the words used by your ideal customers when they search for your products and\/or services. That\u2019s beating a dead horse at this point. \u00a0However, if you want Google to actually recognize your target keywords and present your website to those potential customers, you must optimize, that is, weave those targeted keywords into your site\u2019s pages and be clever about it.<\/p>\n<p>Meta Data. Think of it as a Table of Contents. When Google wants to know what a webpage is about, they take a read through , crawl, the table of contents in search of keywords that match search queries. Of the three elements of meta data, your title tag is the most important to Google, hence, the most important to everyone who matters. Here\u2019s an example of the connection between a potential customer\u2019s search intent and your title tag.<\/p>\n<p style=\"text-align: left;\">If someone is in the market for a design\/build contractor in Miami, for example, and enters those keywords in a search:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1968\" src=\"https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/Picture1-1.jpg\" alt=\"\" width=\"624\" height=\"118\" srcset=\"https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/Picture1-1.jpg 624w, https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/Picture1-1-300x57.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>search engines begin to search for websites that contain these keywords within their title tags. After all, what good is a search engine if it doesn\u2019t find what I\u2019m searching for.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1969\" src=\"https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/VCM.jpg\" alt=\"\" width=\"958\" height=\"229\" srcset=\"https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/VCM.jpg 958w, https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/VCM-300x72.jpg 300w, https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/VCM-768x184.jpg 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/p>\n<ul>\n<li>Note that the keywords \u201cResidential Design\/Build&#8230;\u201d are underlined and highlighted along with the company name. This is the site\u2019s homepage <strong><em>title tag<\/em><\/strong>.<\/li>\n<li>Note also that the keywords are <strong>BOLDED <\/strong>within the meta description (we\u2019ll get to this later).<\/li>\n<li>Final note on title tags: Although there isn\u2019t a direct correlation between keyword-rich title tags and first place rankings on Google, if you search any competitive keyword or keyword phrase on Google, <strong><em>almost all <\/em><\/strong>of the top ranking results use exact keywords in their title tags. Idk<\/li>\n<li>Final, final note: keep title tags under 60 characters, 55 characters is best.<\/li>\n<\/ul>\n<p>Speaking of reading a text, all the best students know how to read quickly and efficiently. They never ever read a textbook straight through. The best ones use the <a href=\"https:\/\/www.lifehack.org\/899735\/sq3r-method\">SQ3R method<\/a> or one similar to it. They read the title, then go through reading \u201cHeadings\u201d and \u201cSubheadings\u201d to understand the structure and purpose of the text. Google is an excellent reader. Think of the H1 heading tag as you would the heading of a chapter in a textbook and the H2 as an important but subordinate subheading ( there\u2019s also H3, H4, H5, H6, etc., but they are pretty insignificant as far a search engines are concerned). The H1 and H2 headings should be on each page of a website. They serve as the title of the page visible to both search engines and visitors. They inform both Google and visitors about the purpose and structure of the page. It makes sense, therefore, to \u201cnaturally\u201d wrap these headers tags in the same keywords used in the title tag. \u00a0It adds a <em>flow factor<\/em> to the reading.<\/p>\n<p>A friendly reminder &#8211; one size does not fit all. You do not optimize a website. You optimize each page of the site. Each page should have \u00a0its own distinct title tag, header tags, and meta description. If they do not, the site is perfectly positioned to get <em>dinged in the head<\/em> by Google for duplicate content, a BIG no-no. We must agree. Who enjoys reading the same content over and again?<\/p>\n<p>Finally, Meta Descriptions, shh! It\u2019s a secret. Meta descriptions cannot be seen on a website page or within a browser. It appears in search results under the title tag and URL. A meta description is the block of text that describes the content visitors will find on the corresponding webpage.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1967\" src=\"https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/Blue-Suede-Shoes.jpg\" alt=\"\" width=\"997\" height=\"224\" srcset=\"https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/Blue-Suede-Shoes.jpg 997w, https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/Blue-Suede-Shoes-300x67.jpg 300w, https:\/\/ten30media.com\/sapnew\/wp-content\/uploads\/2022\/06\/Blue-Suede-Shoes-768x173.jpg 768w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/p>\n<p>The keywords included in meta descriptions, those <strong>BOLDED<\/strong>, are not ranking factors. They do, however, match the keywords used by users in their search query. They can, therefore, be used to direct traffic to your website thereby increasing your site\u2019s click through rate (CTR), another important Google ranking factor.<\/p>\n<p><strong>Take-Home Message<\/strong><\/p>\n<p>It\u2019s all about delivering value to the people who visit your website in search of information, services, or products. They are all looking for answers to solve an existing problem. Your job is to present valuable information that answers the call. If your site enhances the viewer\u2019s experience, even just with heading tags and meta descriptions, this will lead to positive results for your company, the user, and the search engines.<\/p>\n<p>By optimizing keywords into your website pages, it sends a signal to Google letting it know that your content is relevant, valuable, and trustworthy.<\/p>\n<p>Final note, promise: If you do not write your own meta tags, Google will write them for you. They\u2019re excellent readers but no so hot when it comes to writing.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your website is not attracting the amount of traffic you\u2019d like, a lack of keyword research and lack of or poorly written and organized Meta Data is the usual suspect. Meta Data Title Tags Header Tags Meta Descriptions The first step in driving traffic to your website is to conduct thorough keyword research based [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[12,11,16],"tags":[20,22,21],"_links":{"self":[{"href":"https:\/\/ten30media.com\/sapnew\/wp-json\/wp\/v2\/posts\/1966"}],"collection":[{"href":"https:\/\/ten30media.com\/sapnew\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ten30media.com\/sapnew\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ten30media.com\/sapnew\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ten30media.com\/sapnew\/wp-json\/wp\/v2\/comments?post=1966"}],"version-history":[{"count":0,"href":"https:\/\/ten30media.com\/sapnew\/wp-json\/wp\/v2\/posts\/1966\/revisions"}],"wp:attachment":[{"href":"https:\/\/ten30media.com\/sapnew\/wp-json\/wp\/v2\/media?parent=1966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ten30media.com\/sapnew\/wp-json\/wp\/v2\/categories?post=1966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ten30media.com\/sapnew\/wp-json\/wp\/v2\/tags?post=1966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}